Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Practice & Sector Leaders Meeting 2018
Project scope: Event branding

At DPSLM2018, the Global Chairman and the Global CEO shared information and tools to practice and sector leaders in order to become thoughtful and successful team leaders. They also provided an in-depth analysis of the firm’s vision and strategy in hopes to unify the Dentons Story among both internal and external audiences. 

The main topics of the event focused on: building the “Team of Teams”; ECHO: Engage and Empower (E), Connect and Coordinate (C), Help and Hold Responsible (H), Organize and Ownership (O); changing the firm’s vision from “To be the law firm of the future, now.” to “To always be the law firm of the future.”; and, innovation in the legal profession.

In order to support the idea of building the “Team of Teams”, the Purple Lounge was surrounded with large boards of inspirational quotes from accomplished leaders. Also, to better demonstrate the ECHO concept, we created a whiteboard animation to amplify its impact visually.

And, to align the firm’s narrative globally, we introduced the Practice and Sector Leader Toolkit—approximately 200 pages booklet—to distribute it to each leader attending the meeting. It became a hot item among the partners who refer to it as the Dentons bible.