Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Partner Meeting 2017
Project scope: Event branding

Dentons Partners Meeting (DPM) is a biennial global event with main focus on 4-5 plenary presentations delivered by the Global Chairman and Global CEO to 1200+ Dentons partners from different offices. 

The purpose of the meeting is to enlighten and to provide partners with information and tools needed to boost their performance and Dentons presence in the marketplace.

In the plenary presentations, partners learn about: the firm’s growth, revenue and positioning in the marketplace; the firm’s story - vision, goal, strategy and purpose; thought leadership, team building and client collaboration; pro bono, diversity and inclusion, and women in business; innovation and technology; legal trends in the marketplace; and, the firm’s recognitions and awards.

In addition to the plenary presentations, partners also participate in: practice and sector meetings; marketing and business development meetings; cross-region networking sessions; and, digital tools and product demonstrations.

On global events, the Brand Team’s involvement begins few months prior to the event’s start date. 

Based on the event’s main discussion points and location, our team is responsible to provide creative solutions applied across all event collateral materials such as invitation, handouts, giveaways, environmental signage, plenary presentations, motion graphics, videos and digital platforms.

In order to meet the deadline and to ensure high quality results on such a large scale project, the team collaborates continuously with both internal teams such as the global leadership, communications, events and digital teams and external contractors such as video agencies, animators, fabricators and stage production agencies. 

The core design team assigned to the plenary presentations accompanies the global leadership team to the event location and provides continuous creative support until the final day of the event.

Prior to DPM2017, Dentons used to pride itself for being the largest law firm in the world. And while this message is still accurate to the present day, during DPM2017, an additional feature became the highlight with Dentons also being the most awarded law firm in the world. As a result, the event tagline became “From Largest to Leading” and the event collaterals celebrated the firm’s achievements by referencing and showcasing its awards.

In order to support the firm’s boost in confidence, the visual approach focused on bolder layouts with large-scale typographic moments as well as gave prominence to the vivid secondary color palette in key areas of the plenary presentation.

The outcome was a unified brand experience for each attendee creating a greater sense of purpose and trust in the firm’s leadership and vision.