Company: Three Furies, Clarity Group
Title: Design Director
Project scope: Print and Digital Advertisement Campaign

Dentons is one of the largest global legal firms providing services worldwide through its member firms and affiliates by helping their clients navigate the critical intersection of business, law, regulation, policy and politics.

In order to build brand awareness, Three Furies was hired to develop a global advertising campaign by positioning Dentons as the challenger brand.

The use of colorful and repetitive strokes to illustrate generic icons for each practice area, visually supports the campaigns main message to challenge and to find alternative paths for creative solutions. The recognizable illustrative style ensures the campaign’s visual consistency while maintaining the brand’s integrity.